WINKY LUX

 
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PINKEST PINK

WINKY LUX was an amazing challenge and an amazing client.

THE CONCEPT was to open multiple pop-up locations around the country to show off their amazing line of products. ‘But we do not want just retails stores, we want instagrammable stores! Not just a moment but an experience!’

My answer? ‘SURE, NO PROBLEM!’

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THE FIRST location was NYC’s SOHO and a 7 room concept. Each room had to be a pure experience representing different product. All I can tell, I now know more about blush and lip gloss than I would have ever thought!

FIVE WEEKS of development and six weeks to build - and WINKY LUX SOHO was born, with Atlanta and Chicago to follow. 

DESIGNING the experience and the retail to flow and work together was a fun project.